Just like Groupon USA, Groupon Korea will send out newsletters containing information about local coupons. If you like the coupon information, you can recommend it to your friends via txt, email, Twitter and Facebook and it is expected that Groupon Korea will be connected with several locan social networking services. The website is already ready and open, but the actual coupon service will start from the 14th of March. But this doesn't mean that you can just wait for the 14th. It's kind of a pre-opening event and if min. 50,000 people subscribe for email newsletter, you will receive groupon cash of KRW 1,000. That means you'd better check the website and subscribe now.
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When the world's biggest social commerce company - Groupon decides something, it's huge. They will dispatch the board of directors from the main office, and the Korean domestic corporation will have about 200 employees. In 2011, the domestic social commerce market is expected to grow six times bigger than the previous year. As Groupon is launching in South Korea, full scale warfares in the social commerce market are inevitable. There were many rumors about Groupon in South Korea, but they were pretty much all wrong. Groupon was trying to acquire some local companies but they were not satisfactory. Groupon was surprised, however, that a change that took 2 years in the US, was progressed in Korea in only a couple of months. Social commerce has already become a red ocean here, so Groupon has also prepared more careful strategies and more cash. Korea is not a tiny market at all as China and Japan in Asia, and it can be the core when then expand to other Asian countries which are affected by the Korean Cultural Wave. Instead of M&A, Groupon plans to make its debut in Korea directly, and will use this experience for the future expansion to the other parts of Asia. Experts foresee that Groupon Korea will reach in the big 3 in a short time. They say that Groupon has a chance of success if Groupon uses a marketing strategy which values 'customer satisfaction'. Groupon America guarantees full refund when a customer wants it. FYI, the number of current Groupon members is about 50 million and its corporate value is USD 7.8 billion. This is your new blog post. Click here and start typing, or drag in elements from the top bar.
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