GoodMorning City is the biggest shopping center in DDM and it has 17 levels. On level 9, you can find Megabox DDM and it has 8 movie theaters. GoodMorning City & Lotte's aggressive marketing strategy may threaten the existing malls like Doota, Migliore. But in the long term, this will help the whole DDM market come out of a long-term depression and will change the operation system of other malls in the area. Maybe they might also find some specialty retailers like Shinsegae. You never know.